What to Look for in CRM Strategy
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/03/28/what-to-look-for-in-crm-strategy/.It may sound obvious, but not every CRM project has a plan or strategy...
View ArticleCRM & Knowledge Management
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/04/14/crm-knowledge-management/.The key to really great CRM is in the way that businesses can leverage what is...
View ArticleThe perfect home run
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/06/12/the-perfect-home-run/.Every so often I get calls from a supplier rep who says something like, “It says...
View ArticleCRM is not a magic bullet
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/06/21/crm-is-not-a-magic-bullet/.Many organisations still see CRM systems as some kind of magic bullet. Some...
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Successful Business Growth 101: Applied CRM
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/07/24/successful-business-growth-101-applied-crm/.The most successful businesses that I know follow a clearly...
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Successful Sales Positioning Online
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/11/07/successful-sales-positioning-online/.Sales research is a regular part of my role in helping to develop...
View ArticleCustomer Lifetime Thinking Benefits You
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2007/12/04/customer-lifetime-thinking-benefits-you/.There was an extraordinary news item a few months ago in Sydney....
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Product Innovation & Video
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2008/07/05/product-innovation-video/.TED just released news (June 2008) that there have been more than 50 million...
View ArticleCustomer Circus or Customer Capital
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2008/09/02/customer-circus-or-customer-capital/.When people ask “What business are you in?” I would say I’m in the...
View ArticleCustomers in the Middle
Copyright © 2013 JasonK. Visit the original article at http://www.dialogcrm.com/blog/2008/09/22/customers-in-the-middle/.As often happens the last post on customer service prompted a flurry of emails....
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Facebook for Business – no thanks
In 2011 and 2012 I taught a class on digital marketing at a local business school. Part of the fun was to explore the ways that changes in the make up of the various online marketing systems were...
View ArticleThe perfect home run
Every so often I get calls from a supplier rep who says something like, “It says here, that I need to call you”. And then I get some kind of half hearted pitch from them. More often than not, this is...
View ArticleCRM is not a magic bullet
Many organisations still see CRM systems as some kind of magic bullet. Some vendors even oversell the features of their software when everyone knows that the benefits to customers, staff and owners...
View ArticleSuccessful Business Growth 101: Applied CRM
The most successful businesses that I know follow a clearly structured sales methodology and a detailed plan to get there. It shouldn’t be too surprising that in order to get to a big sales goal there...
View ArticleSuccessful Sales Positioning Online
Sales research is a regular part of my role in helping to develop better results for my customers and their projects. Increasingly the first contact most of us have with a new business contact is via...
View ArticleCustomer Lifetime Thinking Benefits You
There was an extraordinary news item a few months ago in Sydney. An accounting firm there decided to cull some of the less profitable clients and came badly unstuck. When they sent out communications...
View ArticleProduct Innovation & Video
TED just released news (June 2008) that there have been more than 50 million downloads of their videos. Ashley Highfield of the BBC mentions that iPlayer has now had more than 75m video downloads (as...
View ArticleCustomer Circus or Customer Capital
When people ask “What business are you in?” I would say I’m in the business of leveraging customer capital. The concept of customer capital includes goodwill and increasingly in these days of social...
View ArticleCustomers in the Middle
As often happens the last post on customer service prompted a flurry of emails. Thanks to Philip for the ideas in this extended sequence as quoted below. In effect a guest post… “Churn is a well known...
View ArticleFacebook for Business – no thanks
In 2011 and 2012 I taught a class on digital marketing at a local business school. Part of the fun was to explore the ways that changes in the make up of the various online marketing systems were...
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